What if you could build a sweet car, part by part, change its color and upgrades on the fly, and then walk around and interact with the smallest detail? We don’t just mean like those car pickers you see on every auto website. We wanted something that would actually be fun to play with, something with scale and presence, something memorable. Well, we put that idea to the test. Virtual reality makes building an interactive showroom almost magical, allowing us to do things that would otherwise be impossible. From changes in lighting, to environment, to weather, the vehicle’s every curve and slope can be experienced in a living breathing world. Not only is it empowering, it also becomes profoundly personal. You feel it.